SelfBack: World leader in AI supported Back pain self-management

“Ask not what your country can do for you but what you can do for your country”

A famous politician with back pain once said

A picture of John F. Kennedy

SelfBack donates 20.000 licenses to NHS Staff with Back Pain

To relieve the pressure on front line workers by helping colleagues on sick leave back to work

Download Donation Letter


Value for Patients

  • Instant access to help = no waiting time
  • Reduced back pain = back to work faster, increased quality of life
  • Access from comfort of home = more convenience and less resources spend

“Very easy and intuitive to use, the videos are great”

PPIE interview with female back pain patient age 63 from Stoke-on Trent

Value for Healthcare workers

  • Clinical evidence = trustworthy and safe
  • CE marked medical device = safe
  • Promotes Self-Management = Free’s up resources

“it feels good to know we can help the patient instantaneous with a evidence based product we can trust”

GP from Stoke-on Trent ICS

Value for the NHS overall

  • Reduction of waiting lines
  • Cost effective and scaleable
  • Can be deployed fast = We generate impact now!
  • Promotes Self-Management = Free’s up resources
  • AI driven = Consistent high quality across the nation (No more Zip-code Bingo)

“There is no doubt that we will have to offer “Digital First” as the new first line of care”

DHCS representative during meeting in May 2023

NHS. The Dudley GroupNHS. University Hospitals of Derby and BurtonNHS. University Hospitals of North MidlandsKeele University. Impact Accelerator UnitTogether We're better. Transforming health and care for Staffordshire & Stoke-on-TrentNHS. Midlands Partnership. NHS Foundation Trust. A Keele University Teaching UnitNHS. The Royal Wolverhampton. NHS TrustNHS EnglandUniversity of Glasgow

UN World Sustainability Goals

The 'Sustainable Development Goals' logoGoal 3: Good health and wellbeingGoal 10: Reduced InequalitiesGoal 13: Climate Action

SelfBack is the result of a EU Horizon 2020 project and was developed in collaboration with Patients and Clinicians, as well as more than 40 world leading scientists from Norway, Denmark, Scotland and Nederlands.

World Health OrganizationSDUNTNUNational Research Centre for the Working Environment (NFA)University of GlasgowRobert Gordon. University Aberdeen

Strategic fit to national strategy

SelfBack is a prime showcase because:

  • It’s evidence based tech
  • Compliant to NICE and DTAC, MHRA
  • Can be distributed on national scale through the NHS app
  • Supporting to goal to become a leading Technation by 2030
  • Demonstrates how a crisis can be translated into foreign direct investment and new job creation, while at the same time solving a problem for a very large patient group
A phone displaying SelfBack inside an NHS app

Building pathways of the future

With self referral, digital triage, self service onboarding and data initiated follow up the complete MSK pathway is digital and ready to meet future requirements.

The SelfBack pathway displaying. First contact, Stratification, Recommendation, Distribution, Motivation, Retention, Support & PROMs & PREMs

Want to know more?

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Customer Sales


Customer Sales


Ken Garner, Country Manager


Niels Onteniente, Country Manager


Søren Kleberg, CEO